Suppliers · Craft Beer
Beyond the taproom — accountable market coverage.
Pour Advice represents independent craft breweries that want their packaged beer in the right accounts, with reporting that tells them whether placement actually converted to depletion. The advisor model fits breweries whose distribution footprint outgrows their internal sales capacity.
Talk to us →Who this is for
- Regional breweries expanding into adjacent markets
- Packaging-forward craft breweries without dedicated chain coverage
- Specialty and barrel-aged programs that need on-premise advocacy
Tap handle pressure
Buyers cycle handles fast. Without someone in market advocating for your beer week-to-week, that placement disappears into the rotation.
Distributor attention
Most beer wholesalers carry hundreds of brands. Pour Advice provides the brand-side accountability layer wholesalers don't.
On-premise advocacy
Pour Advisors maintain regular tasting cadence with buyers — your brand stays present in their decision-making, not just on the wholesaler's order sheet.
SKU-level tracking
Track which accounts placed which packages, when, and how that converted in depletion data over time.
FAQ
Do you handle on-premise draft as well as packaged?
Yes. Draft placements get the same recap and tracking treatment as packaged — buyer feedback is logged, follow-up is queued, depletion is reconciled.